Milka Taps 'Amelie' Director for First Pan-European Christmas Ad


Milka Taps 'Amelie' Director for First Pan-European Christmas Ad

Milka engaged the services of French director Jean-Pierre Jeunet ("Amelie") to bring a whimsical flavor to its first pan-European Christmas ad campaign. The spot, by Wieden & Kennedy Amsterdam, is once again set in the brand's fictional Alpine town of Lilaberg and revolves around a little boy who's so excited about Christmas, he builds a time machine to try and speed things along.

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